Over the years, marketing has become a very crucial activity liable for branding and increased sales revenue. 

One such part of marketing activity is SMS marketing. SMS marketing got popular in 2002 and has proven to be an evergreen medium of communication. 

It is observed that 64% of customers prefer to receive text messages from business and what’s more thrilling is that SMS has a 209% of higher response in comparison with phone calls, emails, or any social media communication. 

Now, you know how significant SMS marketing software is to let you scale your marketing efforts and get the best results. 

Moving ahead, here’s a quick understanding of what exactly an SMS marketing tool is and how it helps your business, and finally, a list of the best SMS Marketing Software in 2022. 

What is SMS Marketing software? 

SMS marketing software is an automated platform allowing you to send bulk text messages to your subscribers or customers. 

SMS marketing is basically sending text messages to your subscribers or customers about your business updates, transaction details, and offers. 

SMS Marketing software helps you automate and design many text message campaigns to achieve various marketing goals like promotions, sales, brand recognition, and many more. 

The software comes with a bouquet of features. However, an ideal SMS marketing software allows you to send automated messages as per your triggers, desired actions, and conditions.  

Hence, to get an edge over your competitors, you need to implement an ideal SMS marketing software for your business. 

After learning about the basics of SMS marketing software. Here’s a list of the best tools for your business in 2022. 

9 Best SMS Marketing Software in 2022 

Here are the top 9 SMS marketing software you should try in 2022.

1. Salesmate 

Salesmate is a CRM that automates your sales, marketing, and customer service journeys.  

Amongst its various super-efficient features, it has built-in calling and text message features. This lets you send personalized texts for your campaigns with just a few clicks

In addition to this, Salesmate automated journey-based feature allows you to finely combine SMS and emails. 

This tool can be a great addition to your marketing strategy. 

Features: 

  • The Text Sequencing feature lets you schedule your text message campaigns. 
  • Offers text templates and inbox usage. 
  • The chat history feature helps you track your conversation and have a clear contextual concept with your prospects. 
  • Send bulk messages to your customers, including regular information on promotional discounts, coupon codes, events, and many more. 
  • Integrate your SMS and emails using sequencing and automation journeys. 
  • Mobile phone application for iOS & Android to communicate with your prospects through text messages. 
  • Create a unique template for your campaigns and save them for further usage. 
  • Salesmate CRM lets you get reports on each template and plan your text campaigns accordingly. 

Pricing: 

The salesmate CRM is a one-stop solution, having plans starting with just $12/month

Check Out SMS Marketing Software

2. Omnisend 

Omnisend is one of the finest SMS marketing software in today’s world. 

Its automated text message features allow you to send personalized and customized experiences to your users and customers.  

It has its own library, which comes with created workflows for major events like birthdays, anniversaries, and other special occasions.  

It allows you to connect with your customers worldwide and comes with no limited number of messages. 

Features

  • Integrate your SMS along with emails. 
  • Build a contact base using integrated web forms 
  • SMS campaigns are made easy with the help of Marketing automation. 

Pricing: 

Having certain numbers of messages free, the plans start from $16/month depending upon the volume of SMS you send. 

3. SlickText 

SlickText is one of the popular SMS marketing software having rich features that allows you to send multiple forms of messages. 

It offers various varieties to send quick messages to your customers.  

SlickText can be used by many industries like eCommerce businesses, schools, restaurants, churches, etc. 

Features: 

  • QR opt-in feature 
  • A messaging software offers both ways of communication. 
  • Integrate your email and eCommerce platforms. 
  • Create web opt-in forms and links. 
  • Easy execution of marketing campaigns through series-based text messages. 

Pricing: 

Allowing 500 messages per month, the plans start at $29. 

4. Trumpia 

Trumpia is an all-rounded SMS marketing software offering text and voice enabling messaging features. 

It allows mass texting capability. It is known to be one of the best tools for systemizing all the processes in a singular platform. 

From mobile functioning to automated text features, it too offers a bouquet of services. 

Features

  • The custom flow of messages through workflow automation. 
  • Integrate various tools via Zapier. 
  • Automation features let you streamline the process. 

Pricing: 

The pricing structure, though confusing, starts at $76/month with 3000 text messages. 

5. Sakari

Sakari is an SMS marketing software that is cloud-based and allows you to manage your entire text in one place. 

It is a business text messaging service that allows businesses to send SMS reminders, alerts, confirmations, and marketing campaigns. 

It allows you to send messages to over 200 countries. 

Features: 

  • Integrate your existing systems. 
  • Mass messaging lets you send and receive SMS with thousands of contacts. 
  • Manage your campaigns using our iOS and Android mobile apps. 
  • Send multimedia messages with GIFS, audio, and videos 

Pricing: 

The plan for the United States region starts from $16/month. 

6. TextMagic 

TextMagic is an easy-to-use text messaging platform that allows multiple messages with mass text messaging software to your customers. 

It lets you send online messages to 190+ countries. 

It allows you to integrate SMS API into your business and text directly from your app. 

TextMagic is among the top SMS marketing software and is suitable for marketing agencies, SaaS businesses, and SMBs. 

Features: 

  • Let’s you convert your email to a text message. 
  • Import your database from Excel and get started within minutes. 
  • Schedule an SMS at your convenient time. 

Pricing: 

The prices cost $40 to the United States region, offering 1000 SMS. Moreover, the price depends upon the number of text messages you send.

7. EZ Texting 

EZ Texting is an SMS marketing software widely used for scaling your business up through text messaging mode. It has a personalization feature that lets you edit the template and create image-based texts. 

It, too, has automation and text scheduling features like other SMS marketing software. 

The platform is easy to use and lets you manage your contacts, and offers a resource center.  

EZ Texting has a partnership with Shutterstock, you can find high-quality images for your text campaigns available in their higher plans. 

Features: 

  • It has native and Zapier integration facilities. 
  • It has a 2-way conversation feature for bulk messages. 
  • A dedicated unique short code number is reserved for each business. 
  • It offers a mobile application messages feature. 

Pricing: 

The plans start from $24/month/user. However, it has 200 credit points which means one can send 200 messages in any plan per month. 

8. ClickSend 

ClickSend is a marketing software offering SMS, Voice, Email, Rich Media, and many more. 

The software offers robust services all over the globe. It is customer-friendly software that lets you make online posts. 

Features: 

  • It allows email to merge with messages. 
  • The messages are easily delivered faster. 
  • It offers 24/7 customer support. 

Pricing: 

The pricing comes in various packages, and it depends upon the number of messages you send.  

9. Podium 

Podium is a messaging platform that combines live chat, video chat, and text messages, where you can manage all your communication in one place. 

It allows you to market specific groups with personalized content. This tool is easy to use. 

Feature: 

  • Easier to build compelling text campaigns. 
  • Automated workflows and readily available templates. 
  • Offers 2-way conversations through text messages. 

Pricing: 

 The essential plan is worth $189/month. 

Make the right call 

After going through all the tools, one thing is for sure SMS marketing software is a must-have tool for your marketing strategy. 

Amidst all the software mentioned, either some are over budget or have certain limitations. I would recommend software that comes with not only one but many marketing and sales features.