As digital marketers, we’re always looking for new tools and technologies to help us do our jobs better. So what will the best digital marketing tools in 2022 look like?

In this blog post, we’ll take a closer look at some of the most promising tools and technologies that are likely to make an impact in the coming years. Whether you’re looking for cutting-edge technology to help you reach your target audience or powerful analytical tools to measure your campaign results, these are the tools you’ll need to stay ahead of the competition. 

So, if you want to stay ahead of the curve in digital marketing, read on!

Email Marketing Tools

There’s no doubt that email marketing is still one of the most effective ways to reach your target audience. And with the right email marketing tool, you can easily automate your email campaigns, personalize your messages, and track your results.

Here are a few of the best email marketing tools to keep an eye on in 2022:

Sendinblue

Sendinblue is a marketing and communications platform that offers email marketing tools and other capabilities like customer relationship management and landing page building.

The email design features provided by Sendinblue make it simple to produce emails that look beautiful, thanks to their selection of over 70 design themes. 

Furthermore, each of these templates is adaptable and may be previewed before publishing to ensure that your design looks as intended on any device screen size.

Pricing

  • Free- $0 /month
  • Lite- $25/month
  • Premium- $65/month
  • Enterprise- Get a quote

Omnisend

Omnisend is an ecommerce marketing solution that combines all of your communication channels into a single location. Omnisend allows you to connect various channels into the same automation process so that communication can be handled simultaneously via email, SMS, web push notifications, and other channels.

Using behavioral triggers, you may automate your email delivery and simply arrange your communications according to your consumers’ preferences.

This program allows you to rapidly create sophisticated automation procedures by using ready-made templates.

Pricing

  • Free- $0/mo
  • Standard- $16/mo
  • Pro- $59/mo

Mailchimp

Mailchimp is a marketing software that allows businesses to develop and send email marketing messages.

Companies may use Mailchimp to store and manage customer information before using it to develop successful email marketing campaigns.

With Mailchimp, you can simply send out welcome emails, order confirmations, reminders about abandoned carts, and other types of emails at key points in the buyer’s journey.

Pricing

  • Free- $0/month
  • Essential- $11/month
  • Standard- $17/month
  • Premium- $299/month

SendPulse

SendPulse provides marketing solutions to help you boost your company’s marketing efforts, attract more leads, and convert them into paying clients.

You can use Facebook Messenger chatbots to communicate with your consumers, manage leads and sales in CRM, build websites and online shops, monitor conversations on social media sites like Instagram and Snapchat, and more.

The ‘SendPulse’ subscriber rating feature is a fantastic method to figure out who your most valuable subscribers are. It also allows you to evaluate each subscriber’s open and click rates and read and unread rates.

Pricing

  • Free- Up to 500 subscribers, & Up to 15,000 emails
  • Standard- $6.40/month
  • Pro- $7.68/month
  • Enterprise- $10.75/month

MailerLite

MailerLite is a cloud-based email marketing software. Campaign reporting, automated emails, subscriber list management, and result tracking are some of the features.

MailerLite is best for small businesses, bloggers, and non-profit organizations that want to create beautiful newsletters without any technical expertise.

With MailerLite’s visual editor, you can create custom emails without any HTML knowledge. You can also use their pre-designed templates to save time on email design.

Pricing

  • Free- $0/month
  • Growing Business- $9 / month
  • Advanced- $19 / month
  • Enterprise- Custom pricing

Social Media Marketing Tools 

Social media marketing tools help you to create and publish content, interact with customers, track your results, and measure your success on social media sites.

Here are some best social media marketing tools:

Buffer

Buffer social media marketing software is one of the most well-known tools available. You may schedule any kind of post on any platform using it. You can also set when to automate messages, such as “every day” or “weekdays.” 

Even better, you may evaluate past postings with its follow-up tool and identify which ones were most successful. Smaller businesses may find it expensive in the long run, but its pleasant user experience, agencies, and small teams like it.

If you want to use all of the Buffer features, such as Buffer Reply and Buffer Analyze, which are generally given for free by their competitors, you’ll need a separate subscription.

Pricing

  • Free- $0/month
  • Essentials- $5/month,per channel
  • Team- $10 /month, per channel
  • Agency- $100/month, 10 channels

Sprout Social

Sprout Social is a social media marketing solution that allows managers to better manage their activities. It has multi-level access, which makes it simple for supervisors to organize and distribute duties to team members.

Sprout Social offers a number of tools that can help you manage your social media efforts. It also has robust customization options, including the ability to choose categories, hashtags, and geographic locations.

With Sprout Social’s extensive content management features, you can produce entire campaign plans, create detailed analytics platforms, and even employ a social listening tool.

Pricing

Sprout Social provides a 30-day free trial.

  • Standard- $89 per user/month 
  • Professional- $149 per user/month
  • Advanced- $249 per user/month

Hootsuite

Hootsuite is a simple-to-use yet powerful social media marketing platform. You may schedule postings on a variety of social network sites using Hootsuite. Its analytics tool allows you to assess content engagement, so you can see how your campaign is progressing.

Hootsuite offers collaboration across team members and a review process. You can also assign tasks, plan a social media calendar, and schedule updates alongside the major advantage of having all of your comments and mentions in one place.

You may use Hootsuite Podium to look at free online social media training to learn the fundamentals of social media marketing and improve your social media management abilities.

Pricing

Hootsuite provides a 30-day free trial.

  • Professional – $49/mo
  • Team – $129/mo
  • Business – $739/mo
  • Enterprise – $Custom/mo

SocialBee

SocialBee is a social media management software that claims to help you get more leads without having to work harder. Its basic features enable users to add, separate, and distribute material across several social platforms from one location (and it even works with Buffer).

The ability to recycle evergreen content while still making it fresh thanks to post variations is one of SocialBee’s most popular features. 

You may use SocialBee to post often yet have a balanced variety of material in each category. Furthermore, the quality of assistance is another important advantage of Social Bee.

Pricing

SocialBee provides a 14-day free trial.

  • Bootstrap- $19/Month
  • Accelerate- $39/Month
  • Pro- $79/Month

Sumo

Sumo has a wide range of traffic and social media tools to help you enhance your marketing plan. You may also use Sumo to increase social media followings with the Smart Sharing app. 

The most important for social media is the social sharing tool, which makes it simple for people to share your material on social media and keep track of how many times they’ve done so.

The software will automatically share your content on social media when it is most likely to be engaged by your target audience.

Pricing

Sumo provides a 30-day free trial.

  • Free- $0/month
  • Pro- $39/month

Search Engine Optimization Tools

Search Engine Optimization Tools help you to be seen first in the SERP. It uses a number of methods to improve your website’s ranking, such as link building, on-page optimization, and keyword research.

Some of the SEO tools are as follows:

Google Search Console

Google Search Console allows you to monitor and report on the visibility of your website in Google SERPs. To submit your sitemap for indexing, you must verify your website by adding a code or going through Google Analytics.

Although you don’t need a Google Search Console account to appear in Google’s search results, you can influence how your site is indexed and how it appears with this account.

Search Console can be used as an SEO checker tool to discover how Google and its users see your website, allowing you to improve it for better performance in Google search results. It’s especially beneficial for new websites since it enables site owners to submit their sites for search indexing.

Pricing

Pricing is not mentioned on the website.

Ahrefs

Ahrefs is an all-in-one SEO platform that offers a number of features, including keyword research, site audit, backlink analysis, rank tracking, and content exploration.

Ahrefs is one of the most often suggested SEO tools on the internet. When it comes to being the most popular website crawler, it’s only second to Google. The Site Audit feature in Ahrefs is trendy among SEO professionals because it’s the finest SEO analysis tool available.

You’ll most likely use Ahrefs to examine your competitors’ backlinks and then utilize them as a foundation for your own brand from an opponent study perspective.

Pricing

  • Lite – Starts at $99
  • Standard – Starts at $199
  • Advanced – Starts at $399
  • Enterprise – Starts at $999

SEMrush

SEMrush is a comprehensive suite of tools that may help you boost your online exposure and gain insight into marketing.

The Domain Vs. Domain analysis is one of the most popular features of this SEO tool, which allows you to compare your website to your competitors easily.

You may compare keywords and domains in order to get a better sense of your website’s search data, traffic, or even rivals. The On-Page SEO Checker tool allows you to quickly check your rankings and get some ideas on improving your website’s performance.

Pricing

  • Pro- $119.95/mo
  • Guru- $229.95/mo
  • Business- $449.95/mo

SpyFu

SpyFu is keyword research and competitive intelligence tool that digital marketers use to improve their search engine marketing. To discover the most lucrative search phrases in your competition’s paid and organic search efforts, you can use SpyFu.

The main competitors to SpyFu are all-in-one SEO platforms such as Ahrefs, SEMrush, and Serpstat. These all-in-one solutions provide a similar set of instruments as SpyFu.

However, because of its emphasis on keyword research and competitive analysis, SpyFu may deliver a superior product at a cheaper price.

Pricing

  • Basic- $39/month
  • Limited Time Offer- $9/month(Basic Plan), $49/month(Pro Plan)
  • Professional- $79/month

Woorank

WooRank is a cloud-based website evaluation and search engine optimization (SEO) tool that enables users to raise website traffic, conversions, and search results by identifying issues online.

WooRank allows you to do comprehensive evaluations, analyze competition, produce a marketing checklist, conduct site inspections, manage content, and more. Keyword research tools help users keep track of their current keyword rankings and show insights into their competitors’ positions.

WooRank offers a wealth of tools for SEO to help them achieve their objectives. It also allows users to generate and download personalized PDF reports and optimize websites with backlink analysis, user-friendly design, and large review generations.

Pricing

  • Pro- $79.99/month
  • Premium- $199.99/month
  • Enterprise- Contact the sales team

Analytics Tools

Analytics tools are used to track and report site traffic. It helps you understand where your traffic is coming from, what actions they take on your site, and how to improve your marketing efforts.

There are many different analytics tools available, but some of the most popular ones are:

Google Analytics

Google Analytics is a web analytics service that allows you to analyze and track the performance of your website.  It provides insights into your website’s traffic, conversion rates, and other important data.

Analytics, a service of Google that provides comprehensive insights into websites, their visitors, and digital marketing, is one of the most popular. Analytics helps savvy marketers to identify the messages and channels that deliver the best results by being powerful, versatile, and simple to use. 

Conversion attribution and testing solutions from Google help businesses of all sizes create better user experiences while also improving their marketing ROI.

Pricing

Pricing is not mentioned on the website.

Adobe Analytics

Adobe Analytics is a marketing attribution software that allows companies of all sizes to assess and quantify the impact of their consumer interactions through various solutions such as web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more.

Users may use Adobe Analytics technology to monitor and analyze data streams before converting them into actionable real-time insights.

Adobe Analytics is a powerful analytics platform that enables users to store and analyze all of their data in one spot using custom variables, unique processing rules, offline data integration, tag management, and data warehouse and data feed technology.

Pricing

Pricing is not mentioned on the website.

Hotjar

Hotjar is a useful tool for analyzing your site’s users’ online activity and voice. Hotjar combines both Analysis and Feedback tools to provide you with the ‘big picture of how to improve your site’s user experience and performance/conversion rates.

Hotjar will assist you in understanding why these errors occur. With quantitative insights and answers to practical questions, like where visitors get lost and quit on a page, Hotjar adds context to Google Analytics data.

Hotjar’s features include heatmaps, which show where users click, scroll, and move their cursor on a page; recordings of interactions that can be played back like a video; forms analysis to see how users interact with and fill out forms on your site; and surveys.

Pricing

  • Basic- $0/forever
  • Plus- $31/month
  • Business- From$79/mo
  • Scale- Contact team

Digital Marketing Tools for Productivity & Management

In order to be successful in digital marketing, you need to have a plan and be organized. It helps to use productivity and management tools to complete your work efficiently and on time.

Some of the best digital marketing tools for productivity and management are:

Salesmate

Salesmate is a cloud-based sales, marketing, and customer experience CRM & automation tool that aids businesses in streamlining their operational procedures. 

Since it provides various functions while staying within your budget, Salesmate CRM is a highly economical CRM and automation solution.

It is an excellent sales CRM with cutting-edge technology that enhances client connection, enables you to develop effective marketing strategies, accelerates your sales process, and keeps all of your customer data in one place.

Pricing

Salesmate provides a free trial for 15 days.

  • Starter plan – $12/user/month
  • Growth plan – $24/user/month
  • Boost plan – $40/user/month
  • Enterprise plan – Custom pricing

Slack 

Slack is a communication tool that allows you to stay in touch with your team and customers. It’s a great way to stay organized and keep track of your work.

Slack can be used for instant messaging, video calls, file sharing, and more. It’s available on Mac, Windows, Linux, iOS, and Android.

Slack is the equivalent of WhatsApp for business communication. 

You may establish channels to manage your staff. You can communicate and interact with anybody on your team. 

You may securely exchange files from anywhere in the world and link them with more than 2200 apps using Slack’s API. Slack also has an API that allows you to automate activities and a mobile app.

Pricing

  • Free – $0/user/month
  • Standard – $6.67/user/month
  • Plus -$12.50/user/month
  • Enterprise Grid – Contact sales

Wordable

Wordable is a tool that allows you to easily export your content from Google Docs and then post it directly to your WordPress site.

Wordable also has a chrome extension that allows you to share your document with anyone, even if they don’t have a Wordable account.

Wordable is great for bloggers, agencies, and businesses who need to quickly publish content to their WordPress site. It’s also perfect for teams who want to collaborate on content before it’s published.

Pricing

  • Team – $99/month
  • Business – $199/month
  • Company – $299/mo

Trello

Trello is a popular project management software that allows marketing teams, among other things, to collaborate efficiently, keep up with social activities, track time, stay in touch with freelancers, and more – all for free in the basic package.

Trello’s interface is very user-friendly. It has a board with different lists that can be customized according to your needs. You can add people to your boards and give them specific permissions.

Each card on a Trello board represents a task that needs to be completed. You can add comments, files, and due dates to each card.

Pricing

  • Free – $0/user/month
  • Standard – $5/user/month
  • Premium – $10/user/month
  • Enterprise – $17.50/user/month

TimeCamp

TimeCamp is a great tool for businesses that want to track their employees’ time and productivity. TimeCamp allows you to see how much time your employees spend on each task and what apps and websites they’re using.

It records time automatically in the background and quickly adds time entries to your timesheets. You can gauge a project’s profitability and keep track of the team’s progress with thorough reports.

The solution comes with a web timer and extensions for the most widely used browsers, in addition to desktop and mobile apps.

Pricing

  • Free – $0/user/month
  • Basic – $6.3/user/month
  • Pro – $9/user/month
  • Enterprise – Contact sales

Design tools

Design tools are essential for creating high-quality visuals for your website, social media, and marketing materials. It helps to have a variety of design tools at your disposal so that you can create visuals that are both eye-catching and on-brand.

Some of the best design tools for digital marketing are:

Adobe Photoshop

Adobe Photoshop is a powerful image editing software that can be used to create stunning visuals for your website, social media, and marketing materials. 

Photoshop has a wide range of features and tools that can be used to create anything from simple graphics to complex images. It is a fantastic program for creating high-quality prints and patterns to help you reach your full potential as a designer.

It has numerous choices, tools, and settings for graphic designers to exploit, allowing them to create more genuine designs utilizing expert assistance.

Pricing

  • Photoshop Plan – $20.99/mo
  • All Apps Plan – $52.99/mo

Canva 

Canva is a free graphic design tool that lets you quickly make invites, company cards, brochures, lesson plans, and other materials using professionally designed templates.

It includes various design tools such as a drag-and-drop interface, photo editor, and templates for various design projects. Canva also offers a wide range of illustrations, icons, and photos that can be used in your designs.

Canva’s templates can also be used to create your own images and add them to the site. It’s like having a simplified version of Photoshop that’s free and doesn’t require extensive photo editing skills.

Pricing

  • Pro – $9.99/month
  • Enterprise – $30.00/user/month

Adobe Illustrator

Adobe Illustrator is vector graphic software that can be used to create logos, illustrations, and infographics. It’s the perfect tool for creating high-quality visuals for your website and marketing materials.

Illustrator has a wide range of features and tools that can be used to create anything from simple graphics to complex images. Adobe Illustrator allows designers to enhance efficiency in the design process by enhancing 2D or 3D graphics manipulation.

Adobe continues to release innovative features in Illustrator, including variable fonts, faster document production, easier image cropping, stylist sets for text, stability improvements, and a more user-friendly interface. Adobe has added numerous other benefits to make it one of the best and most helpful tools for web and graphic designers.

Pricing

Get Illustrator as part of Adobe starts at $20.99/month

PicsArt

‘PicsArt’ is a cloud-based, all-in-one online photo editor that gives you the tools to create professional-grade content even if you don’t have any design expertise. They also have a competent Video Editor that may be used to add music and effects to videos, which is housed in the program.

The best news is that PicsArt’s tools are simple, intuitive, and free. PicsArt provides all of the tools you’ll need to be a successful content producer, social media star, and web marketer.

PicsArt has unique designs and Magic effects that completely change photos, going above and beyond the ordinary. New elements and capabilities are introduced on a regular basis, providing plenty of space for more creativity.

Pricing

It provides a 7-day free trial.

  • PicsArt pricing starts at $11.99 per month

Invideo

InVideo is one of the best online video editing tools available. With InVideo, you can create professional-looking videos for your website, social media, and marketing materials.

InVideo has a wide range of features and tools that can be used to create anything from simple graphics to complex images. Invideo also offers a wide range of illustrations, icons, and photos that can be used in your designs.

Invideo’s templates can also be used to create your own images and add them to the site. It’s like having a simplified version of Photoshop that’s free and doesn’t require extensive photo editing skills.

Pricing

  • Free – $0/month
  • Business – $15/ month
  • Unlimited – $30/ month

Conclusion

We’ve looked at various digital marketing tools and strategies to help you reach your target audience. While the list is by no means exhaustive, it should give you a good place to start when planning your next campaign.

Remember that the best tool for the job depends on your goals and what you’re trying to achieve. So experiment with different tactics and see which ones work best for you and your business.