The market of CRM software in India is off the charts and businesses are embracing the best CRMs in India as staying in touch with the customers is more important for businesses now more than ever. The customers are scattered across different channels, and it is very difficult to keep track of all of them manually. This is where the CRM software comes into play.
What is a CRM Software?
CRM software is a tool that helps businesses to manage customer interactions and track customer data. It allows businesses to keep track of the conversations they have with their customers, as well as the customer data such as contact information, purchase history, and more.
Why Use a CRM Software?
CRM software helps in managing and tracking the customer interactions and data. It stores all the customer information in a single place and makes it easily accessible to the employees. This helps in better customer service and also improves the sales process. There are many reasons why businesses should use a CRM software. Some of the benefits include:
1. Increased Customer Engagement – The CRM software helps businesses to track all the interactions they have with their customers. This allows businesses to engage with their customers more effectively and build better relationships with them.
2. Improved Sales Processes – The CRM software can help businesses to track customer data such as contact information, purchase history, and more. Businesses can use this data to improve their sales processes and close more sales.
Which CRM Software is Right for Indian Businesses and What Features You Should Look for in the CRM
There are many different CRM software options available for Indian businesses. It can be difficult to decide which one is right for you. So, here are some questions you can ask yourself to help decide on the right CRM software for your business:
1. What is my budget? – The cost of the CRM software varies depending on the features and functionalities it offers. You should find a CRM that fits into your budget while still offering all the features you need for your business.
2. Do I want mobile support? – Some of the newer CRM software options in India offer mobile support, including mobile apps, so you’ll be able to access customer data on the go with your smartphone or tablet. If this feature is important to your business, make sure you choose CRM software that offers mobile support.
3. How many employees will be using the software? – The CRM software you choose should be able to accommodate all your employees. Make sure you choose a CRM that has enough users for your business.
4. What are my business needs? – Different businesses have different requirements in terms of features, functionality, and usability. Some businesses need basic features while others need more advanced functionalities. You should find a CRM in India that offers an ideal blend of features, functionality, and usability, depending on your business needs.
5. Do I want DIY customizations? – Some of the newer CRM options in India offer built-in customization tools called ‘app builders,’ which allow users to build their own custom modules or apps as they see fit. This gives them complete control over what they want to track and monitor. If you want the ability to customize your CRM software, look for a CRM with this feature.
6. What industry am I in? – Different industries have different requirements and use cases, so it can be difficult to find a one-size-fits-all CRM solution. For example, some industries such as BFSI, healthcare, retail, media & entertainment may require more advanced functionalities not offered by basic CRMs built for small businesses, including features such as automation rules or dashboards. So check which CRM options are available in your industry before deciding on one for your business.
7. Do I need support from developers? – Some of the newer CRM software solutions offer built-in app builder tools which allow users to create custom apps. This allows businesses to integrate these CRM software solutions with their existing systems or applications without the need for developers. So, look for a CRM that offers this feature if you want to avoid spending on expensive programmers.
These are some important questions you should ask yourself before choosing the right CRM software in India for your business. Once you answer them honestly, you’ll be able to choose an ideal CRM solution that meets all of your business needs and requirements.
CRM software helps in managing and tracking customer interactions and data. It stores all the customer information in a single place and makes it easily accessible to the employees. This helps in better customer service and also improves the sales process.
The trend of Using CRM Software in India
The CRM software market in India is growing rapidly. According to a report by MarketsandMarkets, the CRM software market is expected to grow from USD 1.16 Billion in 2017 to USD 2.81 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.4%. This growth can be attributed to the increasing adoption of cloud-based CRM solutions, the growing trend of digitalization, and the increasing demand for customer-centric business models.
Additionally, various small and medium businesses in India are shifting from traditional pen-and-paper methods to automated CRM software solutions to manage their customer data and interactions. This is because CRM software helps businesses track customer data more effectively and efficiently, which leads to better customer service and improved sales.
15+ Best CRM Software in India for Small Businesses
There are many CRM software providers in India, and it can be difficult to choose the right one for your business. To make things easier for you, we have compiled a list of the best CRM software in India.
1. Zoho CRM
Zoho is another popular CRM software company in India. It is a cloud-based CRM system that offers many features such as lead management, contact management, task management, reporting, etc. Zoho can also be integrated with third-party software, making it more useful.
Pricing: Zoho CRM offers both free and paid plans. The paid plans start from $20/month.
Salesmate CRM is another prime CRM software for small businesses in India. It offers features such as contact management, sales pipeline management, sales and marketing automation, lead management, document management, etc. Salesmate CRM also has a very user-friendly interface and can be accessed from anywhere using a mobile app.
Pricing: Salesmate CRM offers free plans along with paid plans starting from $15/month.
3. Sugar CRM
Sugar CRM is one of the top CRM software in India and competes well with Salesforce and Zoho when talking about best CRM software in India. It has a user-friendly interface that makes it easier to use for beginners as well as professionals alike. Some of its features include contact management, lead intelligence, social selling, etc.
Pricing: SugarCRM offers both free and paid plans starting from $52 per month. The prices vary depending on the number of users and features required.
Microsoft Dynamics CRM is a popular CRM software used by many Indian businesses. It is a cloud-based software that offers features such as sales management, marketing automation, customer service management, etc. One of the advantages of using Microsoft Dynamics CRM is that it can be integrated with other Microsoft applications such as Office 365 and Outlook.
Pricing: Microsoft Dynamics CRM offers both free and paid plans starting from $65/month.
Insightly is an elite customer management relationship software among businesses in India that are looking for an easy to use solution. It offers features such as contact management, lead capture, email marketing integration, etc. Insightly has a very user-friendly interface and can be accessed from anywhere using a mobile app.
Pricing: Insightly offers a free plan & paid plans starting at $29/month for the Basic plan.
Pipedrive CRM is a popular CRM software among sales teams in India. It offers many features such as contact management, deal management, Lead management, etc. Pipedrive also has a very user-friendly interface and is very easy to use.
Pricing: Pipedrive CRM offers a free trial period and paid plans starting from $15/month.
Salesforce is a cloud-based CRM software solution that offers a wide range of features and functionality for businesses of all sizes. It is one of the most popular CRM software solutions in the world and is used by some of the biggest brands, including Coca-Cola, Pepsi, Samsung, Dell, and Apple. Some of its key features include sales automation, marketing automation, customer service, and support.
Pricing: Salesforce CRM offers both free and paid plans. The paid plans start from $25/month.
8. Sellsy CRM
Sellsy is one of the newer players in the Indian CRM software market, but it definitely brings something new to the table with its unique design and many powerful features. Some of its features include contact management, reporting & analytics, project & task management, calendar & events, email marketing campaigns, etc.
Pricing: SellsyCRM starts at € 25/month for the Starter Plan.
9. Klenty CRM
Klenty CRM is a popular CRM software for startups and small businesses in India. It offers many features such as contact management, lead capture, lead routing, email tracking & follow-ups, etc. Klenty CRM is also very easy to use and has a user-friendly interface.
Pricing: Klenty CRM offers a free trial period and paid plans starting from $55/month.
10. Zoho SalesIQ
Zoho SalesIQ is a popular CRM software for Indian businesses that are looking for a simple and affordable solution for their sales team. It offers features such as contact management, lead tracking, website visitor tracking, email tracking, call recordings, etc. Zoho SalesIQ can be integrated with other Zoho applications such as Zoho CRM and Zoho Desk.
Pricing: Zoho SalesIQ is free for upto 10 users. Zoho SalesIQ paid plan starts at $10/month
11. Nimble CRM
Nimble CRM is one of the best CRM software for Indian businesses that are looking for a social CRM solution. It offers features such as contact management, lead tracking, social media monitoring, email tracking, etc. Nimble CRM can be integrated with other applications such as Google Apps, Salesforce, and Outlook.
Pricing: Nimble CRM offers a free trial period and paid plans starting from $25/month.
HubSpot Sales CRM is a popular CRM software in India among sales teams. It offers many features such as contact management, deal management, lead management, opportunity management, etc. HubSpot Sales CRM also has a very user-friendly interface and is very easy to use.
Pricing: HubSpot Sales CRM offers a free trial period and paid plans starting from $45/month.
13. Creatio CRM
Creatio CRM is a powerful CRM software among Indian businesses that are looking for a comprehensive CRM system. It offers features such as contact management, lead management, opportunity management, sales forecasting, project management, etc. Creatio CRM can be integrated with other applications such as Microsoft Outlook and Google Apps.
Pricing: Creatio starts at $30/month for the Professional plan.
14. Freshworks CRM
Freshworks CRM is another popular CRM software for businesses that are looking for a comprehensive CRM system. It offers many features such as contact management, lead tracking, opportunity management, sales forecasting & pipeline management, etc. Freshworks CRM also has a very user-friendly interface and can be accessed from anywhere using a mobile app.
Pricing: Free plan available; paid plans start at $15/month.
15. Gainsight CRM
Gainsight CRM is another powerful CRM software in India for businesses that are looking for an affordable solution with powerful features. Some of its features include customer success platform, deals and deals stages, marketing automation integration, enterprise security & compliance standards, etc. Gainsight CRM can also be integrated with other applications such as Google Apps, Salesforce, and Microsoft Outlook.
Pricing: Gainsight CRM offers a free trial period and paid plans are customized as per request.
How to Choose the Best CRM for Your Business?
The use of customer relationship management software in India is increasing every day. As seen in the above list of best CRM software in India, it is suitable for every size of business. When choosing a customer relationship management software for your business, you should always take into consideration the features offered as well as the pricing of the product. In some cases, it may be cheaper to outsource your sales and marketing department rather than use a CRM software. However, depending on the size of your business, the use of a CRM software may be more beneficial in the long run.
When it comes to choosing the best CRM software for your business, always make sure to do your research and compare different products. The list of best of CRM software in India will continue to grow as more businesses adopt customer relationship management software into their operations.