Email marketing can be a powerful tool to help fuel your overall inbound marketing strategy. By crafting targeted and engaging emails, you can reach out to your target audience and bring them into your sales funnel.
Here are some interesting stats on email marketing:
- Email is still the preferred method of communication for business, with 61% of respondents saying they prefer to be contacted by email for business purposes. (Source: Statista)
- The average return on investment for email marketing is a whopping 4,300%. (Source: The Direct Marketing Association)
- Emails that include social sharing buttons have a 158% higher click-through rate than those that don’t. (Source: GetResponse)
With numbers like these, it’s clear that email marketing should be a key component of your inbound strategy. By developing personalized and compelling emails, you may connect with your target audience, bring them into your sales funnel, and turn them into clients.
How does inbound marketing work?
The inbound marketing methodology is designed to attract strangers and turn them into customers and promoters of your business. The process goes something like this:
- A stranger becomes aware of your company through one of your marketing channels (such as a blog post, an ad, or a social media mention).
- The stranger visits your website and becomes a visitor.
- The visitor reads your content and decides to opt-in to your email list.
- The subscriber receives your emails and eventually becomes a customer or client.
- The customer promotes your business to their friends and followers, further widening your reach.
Why use email marketing for inbound lead generation?
Email marketing can be a crucial component of your inbound marketing strategy, as it allows you to nurture your leads and build relationships with them over time. By providing valuable content and resources through your emails, you can keep your leads engaged and interested in your business, eventually leading them down the sales funnel.
Email marketing is also an effective way to reach out to your target audience and promote your content. By sending out regular email newsletters, you can stay top-of-mind with your leads and bring them back to your website again and again.
And because email is such a personal form of communication, you can really build a connection with your leads and create a bond of trust. When your leads feel like they know and trust you, they’re much more likely to do business with you.
So if you’re looking for a way to take your inbound marketing to the next level, email marketing is definitely worth considering.
Ways in which email marketing can help inbound strategy?
Generate leads
Email is a great way to reach out to potential customers and get them interested in your product or service. You can quickly build up a list of leads by offering a freebie or discount in exchange for an email address.
Nurture leads
Once you have a lead’s contact information, you can start nurturing them with targeted content. By sending them helpful information and resources, you can build trust and credibility and eventually turn them into paying customers.
Stay on top of the mind
Email lets you stay in touch with your customers and keep the brand on the top of your mind. By sending regular communications, you can keep your business at the forefront of their minds, increasing the chances that they’ll think of you when they’re ready to purchase.
How to craft perfect emails to generate more responses?
When it comes to email marketing, one size does not fit all. The best way to craft perfect emails is to segment your list and send personalized messages that are relevant to each individual subscriber.
Here are some points to generate more responses via email marketing:
Generate a catchy subject line
The subject line is the first thing your readers will notice. Therefore, make sure it’s exciting and relevant to the content of your message.
Personalize your message
People are more likely to respond to an email that feels like it’s been written just for them. So take the time to personalize your message and address your subscribers by name.
Make it short and sweet
No one likes a long, rambling email. Keep your messages concise and to the point to increase the chances that people will actually read them.
Include a call to action
Make it easy for subscribers to take the next step by including a call to action in your email. Whether you want them to click through to your website or reply to your message, make sure it’s clear what you want them to do.
By following these tips, you can craft emails that are more likely to generate responses from your subscribers.
In case you are not getting enough responses from your email marketing campaign, here are a few things you can do to troubleshoot:
Check your email list
Make sure that you’re sending your emails to the right people. If you’re not sure about the quality of your list, consider buying a new one or cleansing your existing list.
Test, test, test
Try different subject lines, email formats, and calls to action to see what works best for your audience. A/B testing is a great way to determine what works and doesn’t.
Consider other channels
If you’re not getting the results you want from email marketing, consider reaching out to your target audience through other channels, such as social media or paid advertising.
Follow-up with inactive subscribers
If you have subscribers who haven’t opened your emails in a while, reach out to them directly and ask if they’re still interested in receiving communications from you.
How can automated emails help generate more leads?
According to reports, email automation can help businesses boost their leads by 451%. So, if you’re not already using automated emails as part of your email marketing strategy, now is the time to start.
Here are some ways that automated emails can help generate more leads:
Welcome new subscribers
When someone new signs up for your email list, send them a welcome email to introduce them to your brand. This is an excellent opportunity to build a relationship with your new subscriber.
Nurture leads
With automated emails, you can send a series of messages that will help move your leads through the sales funnel. By providing valuable information and offering discounts or other incentives, you can encourage your leads to take the next step and become customers.
Re-engage inactive subscribers
If someone hasn’t opened one of your emails in a while, reach out to them with an automated email campaign. This can help you re-engage inactive subscribers and get them interested in your brand.
By using automated emails, you can improve your email marketing results and generate more leads. So if you’re not already using the best email marketing tools, be sure to start today.
Expert opinions on the role of email marketing in an inbound strategy
“Email marketing is one of the most important and often overlooked pieces of an inbound marketing strategy. For inbound to truly be successful, email must play a role in driving traffic, generating leads, and converting customers.” – Jessica Foster, Inbound Marketing Manager
“If you’re not using email as part of your inbound strategy, you’re missing out. An email is a powerful tool that can be used at every stage of the inbound marketing funnel, from attracting strangers with compelling content offers to nurture relationships with existing customers.” – Kipp Bodnar, CMO, and Co-founder
“Email is such an important part of inbound marketing because it allows you to stay in touch with your leads and customers and build relationships with them over time. It’s a great way to keep your brand top-of-mind and ensure that your leads and customers remember you when they’re ready to buy.” – Rand Fishkin, Wizard of Moz
The bottom line
To conclude, email marketing can help fuel your overall inbound strategy. By following the tips above, you can craft emails that are more likely to generate responses from your subscribers. And if you’re not getting the desired results, consider using automated emails to help generate more leads.
