Key Takeaways
  • Deal management refers to the systematic process of overseeing and administering the various aspects of business deals and transactions within an organization.
  • Deal management software provides crucial features such as contact management, sales automation, customizable pipelines, etc.
  • Best deal management software include Salesmate, Dynamo, HubSpot, Pipedrive, Zapflow, and many more.
  • Businesses should evaluate deal management software based on criteria such as user-friendliness, scalability, customization options, mobile accessibility, data security, and pricing and licensing models.

In the dynamic and competitive landscape of 2023, effective deal management stands as a cornerstone for businesses striving for sustainable growth and success. 

With the rapid evolution of markets and customer expectations, choosing the right deal management software has become an indispensable strategic decision. 

This software plays a major role in streamlining sales operations, enhancing customer relationships, and fostering seamless collaboration within organizations.

As businesses navigate complex deal structures and diverse sales pipelines, the significance of selecting the most suitable deal management software cannot be overstated. 

This comprehensive guide delves into the top deal management software options for 2023, providing insights into their key features, benefits, challenges, and practical tips to help businesses make informed decisions and achieve optimal results.

What is deal management?

Deal management refers to the systematic process of overseeing and administering the various aspects of business deals and transactions within an organization.

It involves coordinating activities related to the negotiation, execution, and fulfillment of contracts, agreements, or sales deals.

The primary objective of deal management is to ensure that all stages of a deal, from initiation to closure, are effectively managed and tracked, resulting in successful outcomes for the organization.

Best deal management software

Deal management


1. Salesmate

Salesmate is a powerful CRM software that provides efficient and intuitive deal management solutions. It empowers businesses to streamline sales operations, enhance customer relationships, and drive revenue growth. 

With its user-friendly interface and comprehensive features, Salesmate simplifies the complexities of deal management, enabling teams to track and manage their deals throughout the sales pipeline efficiently.

Key features

  • Contact management: Salesmate allows users to centralize and manage their customer contacts effectively, ensuring seamless communication and relationship management.
  • Sales automation: With its robust sales automation capabilities, Salesmate simplifies and automates repetitive tasks, empowering sales teams to focus on high-impact activities and closing deals effectively.
  • Customizable pipelines: Users can customize and visualize their sales pipelines, allowing for efficient deal tracking at various stages and better decision-making based on real-time insights.
  • Reporting and analytics: Salesmate provides comprehensive reporting and analytics tools that offer valuable insights into sales performance, helping businesses make data-driven decisions and optimize their sales strategies.


  • Starter – $12 per user/per month
  • Growth – $24 per user/per month
  • Boost – $40 per user/per month
  • Enterprise – Connect with our sales team for enterprise pricing

G2 ratings

2. Dynamo

Dynamo is a comprehensive deal management software specializing in alternative investments, fund management, and private equity. It caters to investment firms and provides tools for fundraising, investor relations, and performance analytics.

Key features

  • Fundraising tracking: Manage fundraising processes and investor communications effectively.
  • Investor relations: Strengthen relationships with investors through centralized communication and reporting.
  • Performance analytics: Gain insights into investment performance and monitor key metrics.


Pricing information for Dynamo is available upon request and typically depends on the specific needs and scale of the investment firm.

G2 ratings

3. HubSpot CRM

HubSpot CRM is a popular customer relationship management software that provides a comprehensive suite of tools for managing contacts, deals, and sales pipelines. It offers a user-friendly interface and integrates seamlessly with various marketing and sales tools.

Key features

  • Contact management: Organize and track customer interactions and communication.
  • Sales pipeline management: Visualize and manage sales pipelines for improved efficiency.
  • Email tracking: Monitor email interactions and track customer engagement.


  • Professional – $450/mo
  • Enterprise – $1200/mo

G2 ratings

4. Pipedrive

Pipedrive is a sales-focused CRM software designed to help businesses manage their sales pipelines and streamline deal management processes. It provides a visual interface for tracking deals and automating repetitive tasks.

Key features

  • Visual pipeline management: Track deals visually and move them through different stages of the sales process.
  • Sales reporting: Generate detailed reports and analytics to track sales performance.
  • Email integration: Seamlessly integrate email communication and track interactions within the platform.


  • Essential plan – $9.90 per user per month
  • Advanced plan – $19.90 per user per month
  • Professional plan – $39.90 per user per month
  • Power plan – $49.90 per user per month
  • Enterprise plan – $59.90 per user per month

G2 ratings

5. Zapflow

Zapflow is a comprehensive deal management software that caters to private equity and venture capital firms. It provides tools for deal tracking, portfolio management, and investment analysis, facilitating efficient decision-making and portfolio monitoring.

Key features

  • Deal tracking: Monitor and manage deal flow throughout the investment lifecycle.
  • Portfolio management: Organize and analyze investment portfolios for better decision-making.
  • Investment analysis: Conduct in-depth investment analysis and performance evaluation.


  • Front office edition – € 199 user/mo
  • Enterprise edition – Tailored pricing per year

G2 ratings

6. EngageBay

EngageBay is an all-in-one CRM software offering comprehensive marketing, sales, and service automation tools. It provides businesses a unified platform to manage customer interactions, track deals, and streamline sales processes.

Key features

  • Marketing automation: Automate marketing campaigns and lead generation processes.
  • Sales pipeline management: Visualize and manage sales pipelines for improved efficiency.
  • Customer support management: Track and manage customer support interactions and tickets.


CRM & Sales Bay

  • Free – $0 per user per month
  • Basic – $11.04 per user per month
  • Growth – $42.49 per user per month
  • Pro – $67.99 per user / month

G2 ratings

7. Kapture CRM

Kapture CRM is a comprehensive customer relationship management software offering robust sales automation tools, marketing, and customer support. It caters to businesses of various sizes, providing a unified platform for managing customer interactions and deals.

Key features

  • Sales automation: Automate sales processes and streamline deal management.
  • Marketing campaign management: Create and manage marketing campaigns for lead generation.
  • Customer support ticketing: Track and manage customer support tickets for efficient issue resolution.


  • Special plan – $15 per user per month
  • Essential plan – $20 per user per month
  • Professional – $30 per user per month
  • Enterprise – $50 per user per month

G2 ratings

8. Zoho CRM

Zoho CRM is a widely used customer relationship management software that provides a comprehensive suite of tools for managing sales, marketing, and customer support. It offers businesses a centralized platform for effectively managing customer interactions and streamlining sales processes.

Key features

  • Lead management: Efficiently manage leads and track their progression through the sales pipeline.
  • Marketing automation: Automate marketing campaigns and lead nurturing processes.
  • Customer support ticketing: Track and manage customer support tickets for timely issue resolution.


Zoho CRM offers various pricing plans, starting at $12 per user per month for the Standard plan, $20 per user per month for the Professional plan, and $35 per user per month for the Enterprise plan, which includes advanced customization and reporting features.

G2 ratings

9. Salesforce

Salesforce is a leading customer relationship management software that provides a comprehensive suite of tools for managing sales, marketing, and customer service. It caters to businesses of all sizes, offering scalable solutions for efficient deal management and customer relationship building.

Key features

  • Sales pipeline management: Visualize and manage sales pipelines for improved efficiency and performance tracking.
  • Marketing automation: Automate marketing campaigns and lead nurturing processes for effective customer engagement.
  • Customer service management: Track customer support interactions for enhanced customer satisfaction.


  • Starter – $ 25 per user per month
  • Professional – $ 80 per user per month
  • Enterprise – $ 165 per user per month
  • Unlimited – $ 330 per user per month

G2 ratings

10. Onpipeline

Onpipeline is a user-friendly CRM software designed to simplify deal management and streamline sales processes. It gives businesses a centralized platform for tracking leads, managing contacts, and optimizing sales pipelines.

Key features

  • Lead tracking: Monitor and manage leads throughout the sales process for efficient conversion.
  • Contact management: Organize and track customer interactions and communication for enhanced customer relationship management.
  • Sales pipeline visualization: Visualize and manage sales pipelines for improved tracking and performance analysis.


  • Pipeline – $12 per user per month
  • Standard – $25 per user per month
  • Advanced – $49 per user per month
  • Enterprise – Contact sales

G2 ratings

11. Wellyx

Wellyx is an all-inclusive deal management software offering a complete set of tools to streamline business operations while opening up new revenue streams through effective lead and sales management.

Key features

  • Scheduling: Wellyx provides an easy scheduling dashboard, allowing the users to interact and operate easily.
  • Lead management:  Easylead capturing, nurturing, tracking, and engaging for maximum conversions.
  • Access control: 24/7 access control for ultimate security and tracking.


  • Excel plan: $79
  • Exceed plan: $119
  • Ultimate plan: $149

G2 ratings

Key features of deal management  

Deal tracking and monitoring 

Efficient deal tracking and monitoring are crucial aspects of deal management. This feature allows businesses to track the progress of each deal throughout the sales pipeline.

It enables real-time visibility into deal stages, ensuring every potential opportunity is noticed and timely. By closely monitoring the status of deals, businesses can identify potential bottlenecks and take proactive measures to keep the sales process on track.

Contact management 

Comprehensive contact management is essential for maintaining strong and productive relationships with clients and prospects. 

A robust deal management software provides a centralized database for storing and organizing customer contact information, communication history, and relevant details.

This feature gives businesses a holistic view of customer interactions, ensuring personalized and effective communication throughout the deal lifecycle.

Furthermore, by integrating affiliate marketing data, businesses can track affiliate interactions and optimize relationships alongside client engagements, enhancing overall sales efforts.

Document and file management

Effective document and file management streamline the handling crucial deal-related documents, contracts, and files. The feature ensures secure storage, easy access, and efficient organization of all necessary documents associated with a particular deal.

It allows teams to collaborate seamlessly on document editing and sharing, ensuring all stakeholders have access to the most up-to-date information and reducing the risk of mismanagement or data loss.

Communication tools 

Comprehensive communication tools within deal management software facilitate efficient and effective communication among team members and clients. These tools often include integrated email features, in-app messaging, and task assignment functionalities.

Teams can collaborate in real-time by centralizing communication within the software, ensuring precise and consistent communication across all deal-related activities.

Analytics and reporting

Analytics and reporting capabilities provide valuable insights into the performance of deals and the overall sales process. This feature allows businesses to generate customizable reports, track key performance indicators, and analyze sales trends.

By leveraging data-driven insights, businesses can identify strengths and weaknesses in their sales strategies, make informed decisions, and implement necessary adjustments to optimize their deal management approach.

Integration capabilities

Integration capabilities enable seamless connectivity between the deal management software and other essential business tools and systems. 

This feature allows for integrating customer relationship management (CRM) systems, marketing automation platforms, and other third-party applications.

Seamless data synchronization between different software systems ensures a unified and comprehensive view of customer data and deal-related information, facilitating a more streamlined and efficient sales process.

Security and access control

Robust security and access control features ensure the protection and confidentiality of sensitive deal-related information. It includes implementing role-based access control, data encryption, and secure authentication protocols.

By prioritizing data security, businesses can safeguard their valuable data from unauthorized access, breaches, and potential cyber threats, fostering trust and confidence among clients and stakeholders.

By incorporating these key features, a robust deal management software solution can significantly enhance the efficiency, security, and overall effectiveness of the deal management process for businesses of all sizes and industries.

Benefits of deal management software 

Increased productivity 

Deal management software streamlines and automates repetitive tasks, allowing sales teams to focus on high-value activities.

The software optimizes workflow efficiency by centralizing deal-related information and providing easy access to crucial data, leading to increased productivity and accelerated deal closure rates.

With automated reminders and notifications, the software ensures that no critical tasks or deadlines are missed, enabling sales teams to work more efficiently and effectively.

Improved collaboration

Deal management software fosters seamless collaboration among team members and different departments within an organization.

The software promotes effective teamwork and information exchange by providing a centralized platform for real-time data sharing, communication, and task assignment.

Enhanced collaboration leads to better coordination, streamlined processes, and improved decision-making, ultimately contributing to the overall success of deal management and customer relationship management initiatives. 

Enhanced data visibility

One of the significant advantages of using deal management software is its enhanced visibility into critical deal-related data. The software centralizes data storage, making it easily accessible and organized, thus enabling users to retrieve essential information quickly.

With customizable reporting and analytics tools, businesses can gain valuable insights into sales performance, customer preferences, and market trends.

This increased data visibility empowers businesses to make informed decisions, identify growth opportunities, and proactively address potential challenges, leading to more effective and strategic business operations.

Better decision-making

By providing comprehensive data analysis, performance metrics, and real-time insights, deal management software facilitates better decision-making at every stage of the sales process. 

The software enables businesses to evaluate their sales strategies’ effectiveness, identify improvement areas, and make informed adjustments to optimize their deal management approach.

With access to accurate and up-to-date data, sales teams can make well-informed decisions, prioritize high-potential opportunities, and devise tailored strategies to maximize sales conversions and customer satisfaction.

Regulatory compliance

Deal management software has robust security features and regulatory compliance protocols that ensure data security and privacy.

By adhering to industry regulations and data protection standards, the software helps businesses maintain compliance with legal requirements and mitigate potential risks associated with data breaches and security threats.

It protects sensitive customer information and fosters customer trust, enhancing brand reputation and customer loyalty.

Tips for selecting the right deal management software 

Identify your business needs

Before choosing a deal management software, conducting a comprehensive analysis of your business requirements is essential.

Consider the specific challenges and pain points within your current deal management process. Evaluate the key features and functionalities that are necessary for your business operations.

By identifying your specific needs, you can focus on finding a software solution that aligns with your unique requirements, ensuring that the selected software effectively addresses your business challenges and enhances overall productivity.

Request demos and trials

Request demos and trials from potential software providers to better understand how deal management software works and how it can integrate into your business processes.

Actively participate in the demonstrations to explore the various features and functionalities of the software. Utilize the trial period to test the software’s capabilities in a real-world scenario, allowing you to assess its usability, compatibility, and overall performance.

By experiencing the software firsthand, you can make an informed decision based on its practical applicability within your business environment.

Consult with key stakeholders

Involving key stakeholders, including sales teams, managers, and IT personnel, in the decision-making process is crucial for selecting the most suitable deal management software. 

Gather input from relevant stakeholders to understand their specific requirements and expectations from the software. Consider their feedback regarding the user interface, functionality, and integration capabilities.

By involving key stakeholders, you can ensure that the selected software aligns with the needs of various departments and facilitates a smooth transition and adoption process within the organization.

Consider long-term scalability

When selecting a deal management software, it is essential to consider the long-term scalability of the software. Evaluate whether the software can accommodate your business’s evolving needs and growth. 

Assess its flexibility in adapting to future expansions, increasing data volumes, and additional user requirements. A scalable software solution can grow alongside your business, preventing the need for frequent software changes and ensuring that your investment remains sustainable over time. 

Check for customer support and training

Ensure the deal management software provider offers comprehensive customer support and training resources. Evaluate the availability of technical support, including customer service channels, response times, and troubleshooting assistance.

Additionally, assess the availability of training materials, such as user guides, tutorials, and webinars, to facilitate the onboarding process for your team.

A reliable support system and adequate training resources can contribute to a smooth implementation and adoption of the software, maximizing its effectiveness within your organization.

Criteria for evaluating deal management software 


Ease of use is essential for ensuring smooth adoption and effective utilization of deal management software. Intuitive interfaces, clear navigation, and comprehensive user guides contribute to the overall user-friendliness of the software.

Businesses should prioritize software that requires minimal training and allows users to quickly adapt to the platform, thus maximizing productivity and efficiency.


The scalability of the software is crucial, particularly for growing businesses. It is essential to assess whether the software can accommodate increased data volume, users, and business operations without compromising performance.

A scalable solution allows businesses to expand seamlessly without requiring frequent software changes or disruptions to the existing workflow.

Customization options

The ability to customize the software to align with specific business requirements is vital for optimizing deal management processes. 

Look for software that offers customizable fields, workflows, and reporting features, enabling businesses to tailor the software to their unique needs and preferences.

Customization empowers businesses to create a personalized and efficient deal management system that aligns with their specific industry and operational requirements.

Mobile accessibility

In today’s dynamic business environment, mobile accessibility has become a necessity. Choose software that provides robust mobile applications or responsive web interfaces, allowing users to access the platform and manage deals.

Seamless synchronization between desktop and mobile versions ensures critical deal management tasks can be performed anytime, anywhere, improving overall operational efficiency and responsiveness.

Data security

Data security is critical when selecting deal management software, mainly when dealing with sensitive customer information and confidential business data. Look for software with robust security features such as encryption, secure data storage, user access controls, and regular security updates.

Compliance with industry regulations and data protection standards is essential to ensure the confidentiality and integrity of critical business information.

Pricing and licensing models

Evaluate the pricing and licensing models of the software to ensure they align with your budget and business requirements. Consider subscription-based pricing, one-time licensing fees, and additional advanced features or user upgrade costs.

Look for transparent pricing structures that provide value for money and align with the specific features and functionalities needed for efficient deal management.


In conclusion, selecting the most suitable deal management software is a critical decision that can significantly impact a business’s operational efficiency and overall success.

Businesses can make informed decisions that align with their unique requirements and objectives by carefully evaluating key criteria.

With a focus on seamless integration, comprehensive features, and robust security, businesses can effectively streamline their deal management processes and drive sustainable growth. 

Choosing the right deal management software is a strategic investment and crucial to ensure long-term operational efficiency and success.