B2B content marketing agencies have become increasingly popular as businesses look to promote themselves and their products through high-quality content.
These companies have a great deal of expertize in promoting content to match the demands of your target market and accomplish your objectives.
With content marketing agencies in the USA being so diverse, it is essential to research and find the one that will fit both your needs and your business goals. There are several different types of B2B content marketing agencies in the United States, each with their own ideas and tactics for content marketing.
Why should you hire a B2B content marketing agency?
There are a few reasons for hiring a B2B content marketing agency. Some of them are as follows:
Give your business more time
When you hire a B2B content marketing agency, you free up time for your business. An agency will have a team of experts who can handle the content marketing for your business while you focus on other essential aspects of your business.
Get more leads and conversions
A B2B content marketing agency can help you produce high-quality content and develop a process to distribute the content across multiple channels to bring relevant visitors to your content resulting in brand awareness, more leads, and increased conversions within your target market.
Improve your brand awareness
As stated in the previous point, a B2B content marketing agency can also help you improve your brand awareness. They will promote your brand through various channels and help you to reach the masses.
This will help you increase your online visibility and attract more prospects to your business.
Broaden your skillset
When you work with a B2B content marketing agency, you will have the opportunity to learn from their team of experts.
You can broaden your skills and knowledge about content marketing. However, it helps to enhance your future marketing initiatives.
How to choose a B2B Content Marketing Agency?
Now that you are aware of the importance of a B2B content marketing agency, let’s look into some key factors that can help you choose the best partner:
Experience
You should look for an agency with experience in your industry or niche. This will ensure that they understand your target market and help promote your content.
Services offered
When you are looking for a B2B content marketing agency, make sure to check out the services they offer. Some agencies offer a full suite of content marketing services, while others focus on specific areas such as social media or email marketing.
Pricing
B2B content marketing agencies typically charge on a project or retainer basis. And some agencies also take contracts for content marketing. Ensure you understand the pricing structure before committing to work with an agency.
A strong track record
You should also look for an agency with a strong track record. Look for case studies or testimonials from past clients to see what type of results they have achieved. Ensure the agency you are considering has a solid plan to help you achieve your goals.
The right team
The B2B content marketing agency team should be experienced and knowledgeable about every aspect of content marketing. They should also be able to work well with your team to ensure a smooth process.
A focus on ROI
The agency should focus on helping you to achieve a positive return on investment (ROI) from their content marketing efforts. They should be able to show you how they plan to generate leads and conversions from your content.
Difference between an In-house content marketing team and a content marketing agency
In-house content marketing team
A company managing and marketing its own content is known as in-house content marketing. This can be done by hiring a team of in-house marketers.
Pros
- You can manage your budget more effectively.
- You can build a strong team of in-house marketers.
- You can develop a better understanding of your target market.
Cons
- It can be time-consuming to manage your own content marketing.
- You’ll need to manage and train your team, which can take up a lot of time.
Content marketing agency
A content marketing agency is a company that specializes in promoting content for businesses. It help clients by creating strategies to produce, distribute, and measure the results of their content marketing efforts.
Pros
- You can get access to a team of experts.
- You can get fresh ideas and perspectives.
- You can free up time to focus on other aspects of your business.
Cons
- It may be challenging to find an agency that meets your needs.
- You may need to compromise some quality.
- You may need to adjust your budget.
10 best B2B content marketing agencies in USA
Now that you know what to look for in a B2B content marketing agency, let’s take a look at the 10 best B2B content marketing agencies in USA:
Column Five
Column Five specializes in strategic content marketing that helps the world’s top brands find and tell their best stories to drive actual results. It provides services such as audience targeting,
media planning, campaign management, and many more.
They will create a content marketing strategy best suited to your brand after conducting a through the study of your company’s objectives.
With continuous monitoring and strategic planning, the C5 team ensures that your content is optimized to near perfection and has that quality to attract visitors and convert them.
Manifest
Manifest is an award-winning content marketing company that produces meaningful brand experiences. It helps businesses connect with their audiences and tell their stories in a way that resonates.
You can opt for different services such as brand strategy & positioning, content strategy, social media & engagement strategy, and distribution & channel planning to improve brand presence.
Manifest Creative Agency works with businesses and agencies to maximize partnerships and campaign outcomes to benefit clients and brands.
Content Allies
Content Allies is a content marketing agency that helps businesses increase their ROI by utilizing podcasting as a primary part of their content marketing strategy.
It helps B2B companies to connect with their target audiences through engaging, informative, and entertaining content.
It is an excellent option if you’re looking to promote high-quality audio content that will resonate with your audience.
Codeless
Codeless is a B2B content marketing agency that develops a custom content strategy to assist businesses in generating traffic, leads, and sales through content.
The team at Codeless has a wealth of experience in the B2B space and will work with you to create and distribute content that aligns with your business goals.
In addition to writing, they offer other services such as content strategy, SEO service, lead generation, and social media marketing services.
Omniscient Digital
Omniscient Digital is a content marketing firm helping B2B software companies convert their content into a growth channel.
Along with content marketing, it offers several additional services, including content research, content strategy, content for thought leadership, and an SEO audit.
Grow and Convert
Grow and Convert is a content marketing agency that specializes in increasing conversions and qualified traffic for businesses in both the B2B and B2C industries.
It aids in the promotion of content using SEO service providers and paid advertising to increase both short-term and long-term traffic to the articles.
It offers a four-step methodology that helps firms produce results, including customer research, content strategy, content promotion, and attributed conversions.
Siege Media
Siege Media is one of the largest content marketing agency in the world, directed by Ross Hudgens, that focuses on SEO. It helps businesses grow through SEO-based content marketing, regardless of whether they’re B2B or non-technical B2C.
Along with content marketing, it offers various other services, such as content strategy, content creation, link building, copywriting, and many more.
Siege Media has worked with some of the biggest brands in the world, including Zillow, Asana, Zip Recruiter, etc.
Bop Design
Bop Design is a B2B marketing agency specializing in content marketing, web design, and brand development.
It helps distribute content to the top inbound marketing lead-generating platforms to provide your business with more leads.
As a leading B2B marketing agency, Bop Design specializes in helping businesses across industries develop their brand messaging and positioning, create a compelling web design, and utilize content marketing to get thought leadership content in front of your prospects.
Velocity Partners
Velocity Partners is a B2B marketing agency that helps enterprises create B2B content marketing strategies. It has a team of over 50 experienced professionals.
It provides services for B2B content marketing, B2B design, visual identity, user experience, B2B branding, strategy, positioning, and B2B content performance.
It combines years of experience with cutting-edge data and technology to create B2B content marketing programs that drive results.
Animalz
Animalz is a content marketing agency that helps B2B SaaS businesses, venture capital firms, and other tech firms create and distribute content.
It helps companies increase traffic, leads, and sales through SEO-driven content. The company’s seasoned B2B marketers deeply understand how to promote content to drive results.
Animalz offers various services, including SEO consulting, brand awareness, lead generation, product marketing, promotion, and distribution.
The Bottom Line
Content marketing is a strategic approach to promoting relevant, valuable, and engaging content to a specific target audience to drive results.
Many B2B content marketing agencies can help you achieve your desired results. The above list of agencies listed above are some of the best in the business and should be considered if you’re looking for B2B content marketing services.
