Are you looking to break into the world of cold texting but don’t know where to start? Cold texting can be a great way to reach out to potential leads and build relationships, but only if done correctly.
In this article, we’ll cover everything you need to know about cold texting, from the basics of how to get started, to some advanced techniques that will help you stand out from the competition.
We’ll cover what cold texting is, the right way to do it, tools for cold texting, advantages, and disadvantages, do’s and don’ts, cold texting templates, and much more. So, let’s get started!
What is cold texting?
Cold texting is the act of sending a text message to someone you have no prior relationship with. Unlike warm or hot leads, who have either already expressed interest in your product or are already customers, cold leads have no connection to your brand.
The goal of cold texting is to start a conversation with the person you are reaching out to. This conversation can then lead to further opportunities, such as setting up a meeting or selling a product or service.
Cold texting can be an extremely effective way to reach out to potential leads, as it is a personal and direct form of communication. According to the statistics, text messages have a high open rate of 98%, which means that there is a good chance the person you are reaching out to will see your message.
Is cold texting legal?
There are two laws in the United States that dictate what you can and cannot do with SMS marketing.
- The Telephone Consumer Protection Act (TCPA)
- The Can-Spam Act
The Telephone Consumer Protection Act (TCPA) is a United States federal law that prohibits businesses from sending marketing text messages to consumers using mobile devices without expressed written consent.
The CAN-SPAM Act is the primary law against spam texts in America, and it closely resembles the rules set out in the TCPA. If a commercial text message sent to a mobile device is unwanted, it’s considered illegal under this act–a regulation that falls under the FCC’s domain. These types of messages are more commonly known as robotexts.
Some of the recommendations for legal and responsible cold texting include:
- Introducing yourself at the beginning of the text message
- Giving the recipient a way to opt-out of future messages
- Not sending text messages to people who have asked not to receive them, or who have enrolled for DND
How to choose the best cold texting tool?
There are a few things you should keep in mind when choosing a cold texting tool.
1. Ease of use
When choosing a tool for cold texting, make sure it is easy to use. This means that the interface should be user-friendly and offer features that are simple to understand and implement.
2. Customer support
In addition to ease of use, it is important to make sure that the tool you choose has excellent customer support. This way, if you run into any issues or have any questions, you will be able to get help quickly and easily.
Another important factor to consider when choosing a cold texting tool is affordability. There are many tools on the market, and the price can range from free to several hundred dollars per month. Make sure to choose a tool that fits within your budget.
4. Services offered
When choosing a cold texting tool, make sure to consider the services offered. Some tools only offer basic features, while others offer more advanced features. Choose a tool that offers the features you need to be successful in your cold texting campaigns.
Another factor to consider when choosing a cold texting tool is integration. Make sure that the tool you choose can be integrated with your other marketing tools, such as your CRM or email marketing platforms. This will make it easy to manage your cold texting campaigns and track your results.
Best tools for cold texting to engage with your prospects
There are different tools that you can use for cold texting. The tool you choose will depend on your needs and preferences.
Some popular cold texting tools include:
Salesmate is an ideal CRM and customer journey platform that enables you to automate your sales, marketing, and support processes.
It also offers a text messaging feature. With Salesmate, you can send personalized text messages to your clients. You can easily create text message campaigns, and schedule them to deliver the message at right time.
Moreover, it helps you segment your contacts, so you can send targeted messages to the right people at the right time.
SendHub is a cloud-based business texting solution that allows you to manage all your customer interactions in one place.
SendHub’s easy-to-use contact management system lets you add, edit, and upload all your contacts for streamlined message sending. With this service, you can draft texts with attachments, MMS\, and more.
SendHub’s API makes it easier to send SMS and MMS messages for business marketing purposes, both for your employees and prospects.
3. EZ Texting
EZ Texting is a bulk SMS messaging service that sets the standard for professional texting. It helps you send, receive, and manage mass text messages with ease.
EZ Texting’s web-based platform makes it easy to create and send text messages to large groups. You can also personalize your messages with emojis as well.
Plus, Ez Texting integrates with a variety of business applications, so you can automate your text messaging processes.
SlickText is a powerful texting solution that helps businesses send mass texts and SMS campaigns.
SlickText’s easy-to-use interface makes it simple to create and send text messages to your contacts. Plus, you can track your results with real-time reporting to see how your campaigns are performing.
It is suitable for a wide range of businesses, including restaurants, retail stores, and many more.
Trumpia is an all-in-one marketing solution that offers a suite of features to help you engage with your prospects and grow your business.
With Trumpia, you can send mass texts, create text message coupons and loyalty programs, and automate your customer interactions.
Trumpia also offers a wide range of integrations, so you can connect your text messaging campaigns with your other marketing tools.
Advantages of cold texting
Following are the advantages of cold texting that help sales reps to stay in touch with their prospects:
- Generate leads and create new opportunities
- Build relationships with potential prospects
- Increase brand awareness
- Reach a large number of people in a short amount of time
- Personal and direct form of communication
Disadvantages of cold texting
There are some disadvantages of cold texting that sales reps should be aware of:
- May come across as spammy
- Difficult to stand out in a crowded market
- Risk of high opt-out rates
Do’s and don’ts of cold texting
Now that you know the basics of cold texting, let’s go over some do’s and don’ts to help you get started on the right foot.
Do’s of cold texting
1. Research your prospect before reaching out
Before sending a message to your prospect, you should do research and learn as much as possible about them. This way, you can tailor your message to their specific needs and interests.
2. Keep your messages short and sweet
When cold texting, it’s important to keep your messages brief and to the point. No one wants to read a lengthy text, so get to the point quickly.
3. Personalize your messages
To stand out from the crowd, you need to personalize your messages. This means addressing the person by name, adding a personal touch, and making sure your message is relevant to their interests.
4. Send your messages at the right time
Timing is everything when it comes to cold texting. You should avoid sending messages late in the evening or early in the morning, as they are more likely to be ignored. Instead, aim for the middle of the day, when people are more likely to check their phones.
5. Use a call-to-action
End your message with a call-to-action so that the person knows what you want them to do next. This could be something like “call me to discuss further” or “visit the website to learn more.”
Dont’s of cold texting
1. Don’t use generic messages
Generic messages are a surefire way to get your message ignored. You need to personalize each message so that it’s relevant to the person you’re reaching out to.
2. Don’t use too much slang or abbreviations
It’s important to use proper grammar and avoid using too much slang or jargon while doing cold texting. This will only make you look unprofessional and could turn off your potential leads.
3. Don’t forget to follow-up
Don’t forget to follow-up with your prospects after you’ve sent them a message. This shows that you’re interested in continuing the conversation, and it gives them another chance to respond.
4. Don’t send incorrect information
Be sure to double-check your facts before sending them in a message. There’s nothing worse than sending out inaccurate information, as it will only make you look bad.
Ideal cold texting templates
Here are great examples of cold texts.
I saw that you’re interested in (topic) and I just wanted to reach out and say that I’m a big fan of your work.
If you ever want to chat about this or anything else, please let me know. I’m always happy to talk to fellow enthusiasts.
Thank you for your time!
Are you still looking for a (product/service)?
I recently came across your information and wanted to see if you would be interested in my services.
I specialize in (topic) and I think I could help you out.
If you’re interested, please let me know. I’d be happy to chat with you further about this.
Thank you for your time!
I’m (name) and I saw that you’re interested in (topic).
I wanted to reach out and see if you have any questions about it. I have a lot of experience in this area, and I’m happy to help.
If you’re interested, please let me know. I would be thrilled to discuss this further with you.
Thank you for your time!
Although cold texting can be useful to reach out to new potential leads, there are a few best practices to follow so you don’t turn into spam. However, it is important to make sure that you are following the law and best practices when sending out text messages.
Be sure to personalize your messages, keep them short and sweet, and make an offer that the person can’t refuse. If you follow these tips, you’ll be sure to make a good impression when cold texting your prospects!