In today’s fiercely competitive business world, having a system to efficiently manages customer relationship is indispensable. To keep up with the competition and maintain strong customer relationships, businesses need to use some tools at their disposal.

Text messaging is one of the most powerful tool for customer relationship management. It is a quick and easy way to communicate with prospects and can be used for various purposes, such as prospect engagement, announcements, quick follow-ups, and many more.

How does CRM with text messaging help improve business performance?

CRM with text messaging helps improve business performance in the following ways:

  1. Helps salespeople stay in touch with their prospects. 

CRM with text messaging help sales team to keep track of their prospects and manage their interactions. Text messaging allows businesses to communicate with their prospects in a more personal and engaging way. By using CRM with text messaging, businesses can improve their performance in many ways.

  1. Helps sales reps manage their customer relationships more effectively. 

One of the main benefits of using CRM with text messaging is that it can help improve customer communication and engagement. With text messaging, businesses can send reminders, updates, and promotions to their customers. This helps keep them informed and engaged with the company. It also allows businesses to respond to customer questions and concerns quickly.

  1. Helps salespeople save time and money. 

Text messaging is a cost-effective way to communicate with prospects as it automates the manual task of sending messages which saves a lot of time for the sales team. A sales team can work without the hassle of sending mass text messages that too on the appropriate time.

  1. Helps increase revenues

When so many tasks of sales can be automated and done more efficiently with automation, sales reps can work on other tasks and that can lead to closing a higher number of deals.

How to choose the best CRM with text messaging?

Here are some factors to consider while choosing the best CRM for text messaging:

  1. Ease of use

The CRM with text messaging feature should be easy to use and navigate for salespeople, it should have a user-friendly interface that makes it easy for the sales team to use, and it should generate insightful reports 

  1. Functionality

The tool should have all the features you need to manage your customer relationships effectively via text messages. It should allow you to track prospects and customer interactions, manage the text sequences with timely follow-ups.

  1. Integration

The CRM should integrate with other software you are using, such as your email marketing platforms for better results. This will make it easier for teams to manage other tasks as well inside the single tool without juggling between so many tools and software, which leads to centralized and structured data, which can be accessed easily.

If CRM tools don’t provide the necessary integrations, opting for custom CRM development can be a viable option to ensure seamless data exchange and a more efficient workflow.

  1. Pricing

There are many CRMs available in the market, but which one you should choose depends upon the needs of your business and the business scale. It should also be affordable if you have fixed budgets allotted to every department. 

How to use CRM with text messaging effectively?

Here are some tips that can help you use CRM with text messaging effectively:

  1. Make sure to personalize your text messages.
  2. Don’t send too many text messages.
  3. Make sure your text messages are clear and concise.
  4. Make sure to follow up with prospects after they receive your text message.

Advantages of CRM with text messaging

There are many advantages of using CRM with text messaging. Some of the most notable advantages include:

  • It helps sales reps to communicate easily with prospects.
  • It helps to create personalized messages.
  • It helps salespeople to stay in touch with their potential clients.
  • It helps to keep your prospects updated on your latest products and services.

Disadvantages of CRM with text messaging

There are some disadvantages of using CRM with text messaging:

  • Text messages can be easily ignored.
  • Text messages can be difficult to track.
  • It may not be appropriate for all businesses.

8 Best CRM with Text Messaging (SMS) Software in 2023

Now, let’s have a look at the best CRM with text messaging software in 2023:

1. Salesmate

Salesmate

Salesmate is a cloud-based CRM system that offers several features to help businesses manage their customer relationships. 

One of the most powerful features of Salesmate is its text messaging functionality. It helps the sales team to have engagement from leads and customers via personalized text messages and campaigns with Salesmate.

With Salesmate, sales reps can deliver mass SMS to all prospects with just a single click and create personalized and automated text message campaigns that can be used in the future. It also helps to schedule text messages for each client in different time zones.

The text pilot feature automatically selects the most relevant phone number based on the location. It also offers several other features, such as Sales and Marketing Automation, Power Dialer, Meeting Scheduler, Workflow Automation, Pipeline Management, and more.

Pricing

  • Starter – $12 per user/ month
  • Growth – $24 per user/ month
  • Boost – $40 per user/ month
  • Enterprise – Custom pricing

2.  Bitrix 24

Bitrix24

Bitrix24 is a CRM that SMS messaging, supporting individual and bulk text messages. Bitrix24 makes it easy to send individually tailored messages to each one based on past purchase behavior.

It offers multiple communication channels to your prospects, for example – telephony, SMS, email, Facebook, and Instagram where 90% of users follow a business account. There’s also a convenient live chat function that can be used to communicate with prospects in real-time.

Other features of Bitrix24 include sales automation, task management, project management, document management, etc.

Pricing

  • Free – $0
  • Basic – $49 per 5 users/month
  • Standard – $99 per 5 users/month
  • Professional – $199 per 5 users/month

3. Agile CRM

Agile CRM

Agile CRM is a CRM platform, best suited for small and midsize companies. It creates a centralized hub for customer reports, analytics, and marketing by integrating marketing, and social media.

Agile’s CRM with texting feature allows sales reps to send automated or one-time text messages to their contacts. It also offers the ability to create and manage text message campaigns and track the results.

It offers various other features, such as contact management, lead management, sales automation, marketing automation, task management, etc.

Pricing

  • Free – $0 per user/month
  • Starter – $8.99 per user/month
  • Regular – $29.99 per user/month
  • Enterprise- $47.99 per user/month

4. GoCRM

GoCRM

GoCRM is a CRM software platform that integrates customizable marketing and sales features. It’s a great choice for businesses that want to automate their sales and marketing processes.

It seamlessly merges CRM features with business text messaging for a more effective way to manage customer relationships. Easy to track all text messages so that you never forget to respond or follow up.

Along with text messaging, it includes various other features, such as built-in calling, sales pipeline, smart emails, and many more.

Pricing

  • Standard – $99 per month for 3 users
  • Professional – $149 per month for 3 users

5. Freshworks

Freshworks

Freshworks is a CRM that offers SMS marketing capabilities to help sales reps engage with their prospects in a better way. With Freshworks, you can create SMS sequences and automate the process of sending texts to your contacts.

This can be a great way to follow up with prospects after purchasing or enquiring about your product. It enables you to deliver customized SMS messages to your prospects at a time, in bulk, and through workflow automation.

You can also use Freshworks to track the results of your SMS campaigns and see which ones are performing the best. Along with SMS, Freshworks offers various other features such as sales automation, live chat, contact management, lead management, task management, etc.

Pricing

  • Free – $0 per user per month
  • Growth – $15 per user per month
  • Pro – $39 per user per month
  • Enterprise – $69 per user per month

6. Close

Close

Close is a CRM software with SMS capabilities that allow businesses to reach out to their contacts and leads through text. It’s a great way to stay in touch with your customers and nurture relationships. 

You can also automate your texts with Close’s sequence feature. With a robust API, Close allows for integrations with popular business tools.

It includes various other features like contact management, task management, pipeline management, activity tracking, etc.

Pricing

  • Starter – $29 per user per month
  • Basic – $69 per user per month
  • Professional – $99 per user per month
  • Business – $149 per user per month

7. Keap

Keap

Keap is a CRM software with text messaging that helps marketers and salespeople automate their customer interactions. With Keap, you can easily send texts to your leads and contacts.

Keap’s automated text messaging system allows you to send trigger-based one-to-one messages to leads and clients, such as appointment reminders, filling out a form, shipping notifications, etc. You can also use Keap to create bulk SMS campaigns and track their results.

Keap’s CRM system with integrated texting allows you quickly and easily reach your target audience with customizable templates, automatic opt-in capabilities, and link shortening.

Pricing

  • Pro – $129 /mo (Includes 1500 contacts and 2 users)
  • Max – $199 /mo (Includes 2500 contacts and 3 users)

8. SendPulse CRM

Being a multichannel marketing automation platform, SendPulse has a lot to offer on top of its free CRM. The service has a state-of-the-art chatbot builder that will help you create chatbots for Facebook, Instagram, WhatsApp, Telegram, and Viber. There is also good old email marketing and of course, bulk SMS campaigns that businesses can use to stay in touch with their customers. 

The CRM by SendPulse keeps all the customer data in one place and can be used for marketing campaigns and personalization. 

Pricing

  • Free plan 
  • Pro plan (coming soon) 

Conclusion

Text messaging CRM is an incredibly powerful marketing tool that help sales close more deals and build better relationships with their target audience.

When choosing a text messaging CRM, it’s important to consider the features that are most important to you. Make sure to choose a CRM that offers a free trial so that you can test out the features and see if it’s the right fit for your business.

So what are you waiting for? Try Text Messaging CRM today!