It goes without saying that a successful sales operation requires hard work, determination, and strategy. To be successful in sales, you must have a game plan.

Sales management can be defined as the process of developing and executing a plan to achieve sales goals. This process includes setting sales targets, analyzing data, designing strategies, and managing resources and budgets.

The goal of sales management is to ensure that the sales team is meeting its targets and achieving its objectives.

As a sales representative, you know that success depends on your ability to manage your pipeline and close deals. This includes having a great product or service, a process for closing deals, and a good sales team. 

“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” – Jill Konrath 

We’ll go through some of the essential components of sales management and outline tactics you can use to improve your results in this blog. Knowing what’s required of you as a sales rep is the first step on your way to quota attainment! So read on and get ready to up your game.

List of sales management components

There are eight key components of sales management:

1. Set up your foundation

As a sales manager, one of your primary responsibilities is to set up your sales team for success. This means clearly understanding your objectives and what it will take to achieve them.

To do this, you need to establish the following:

  • A process for how deals will be closed
  • The methods you’ll use to measure success
  • The tools and resources sales reps will need to be successful

These items form the foundation for your sales management strategy. Without them, you’ll have difficulty executing a plan and ensuring that your team is on track to reach its goals.

2. Creating the organization’s framework

After establishing the foundation, you’ll need to start developing the framework for your sales operation.

This includes determining:

  • Who will be responsible for what tasks
  • What the structure of the sales team will look like
  • How will you manage and motivate your sales reps
  • How will you train and support your sales reps

These decisions will set the stage for how your sales organization will function.

3. Develop a strategy & build your plans

Now that you have a foundation and framework in place, it’s time to start developing your sales strategy. This includes understanding your target market, designing marketing campaigns, and creating plans for how you’ll sell your products or services.

Your sales strategy will be the roadmap that guides your sales team to success. Without a well-designed strategy, it will be difficult to achieve your sales goals.

4. Source and hire new talent

One of the most critical components of sales management is sourcing and hiring new talent. This includes finding sales reps with the right skill set and personality to fit your organization.

Providing training and development opportunities for your sales reps is also essential. This will help them learn new skills, stay up-to-date on product changes, and stay motivated.

Investing in your sales team will pay off in the long run by ensuring that you have a high-performing and engaged workforce. You’ll need to find driven, competitive, and resilient individuals. These individuals will be the key to your success as a sales manager.

Some personality traits to look for in a sales rep include:

  • Charisma
  • Persistence
  • Confidence
  • Passion

5. Developing and managing the sales team’s budget

As a sales manager, you’ll be responsible for developing and managing the sales team’s budget. This includes understanding the sales operation’s costs and ensuring enough money to cover these costs.

You’ll also need to allocate funds for specific initiatives, such as marketing campaigns or training programs. Managing the budget effectively will help ensure that the sales team has the resources it needs to be successful.

You’ll need to ensure you have enough money to invest in your sales reps, provide them with the tools they need to succeed, and cover the costs of running the sales operation.

Some costs that you’ll need to consider include:

  • Sales rep salaries
  • Commissions and bonuses
  • Sales training programs
  • Marketing campaigns
  • Advertising expenses

6. Adjusting and tracking employee performance

You’ll need to constantly evaluate and monitor staff performance in your capacity as a sales manager. This includes setting goals, providing feedback, and tracking progress against these goals.

You’ll also need to hold sales reps accountable for their results. This means holding them responsible for meeting their quotas and taking disciplinary action when necessary. Research shows that employees are 3x more engaged when they receive daily feedback from their managers than annual feedback.

Tracking employee performance will help you identify areas where reps are excelling and areas where they need improvement. This information will be critical for making decisions about managing the sales team.

Some performance metrics that you should track include:

  • Sales targets
  • Conversions
  • Average deal size
  • Win rate

7. Align with the rest of your business

As a sales manager, you’ll need to align your sales operation with the rest of your business. This includes working closely with other departments, such as marketing, customer service, and product development.

Aligning with other departments will help ensure that everyone is working towards common goals. It will also help avoid duplication of effort and ensure that the sales team has the resources it needs to be successful.

Some ways to align with other departments include:

  • Co-operate on initiatives and campaigns
  • Share data and reports
  • Hold regular meetings
  • Establish clear communication channels

8. Take advantage of your existing tools

As a sales manager, you have a wide range of tools. These tools can help you automate and streamline your sales operation.

Some of the most popular sales tools include:

  • Customer Relationship Management (CRM) software: This software will help you manage your customer data and track your sales reps’ performance.
  • Marketing automation software: This software will help you automate marketing tasks like email marketing and social media campaigns.
  • Sales intelligence software: This software will help you gather data about your customers and prospects.

Use these sales tools to make your job easier and your sales operation more efficient.

Following these steps can build a successful sales team and grow your business. Implement these essential components of sales management to take your operations to the next level.

Effective sales management tactics

Sales management tactics help you to manage a sales team more efficiently. However, there are endless ways to go about it. The following are some of the most popular and effective sales management tactics:

Find the right individuals

Hire experts for specialized tasks and then give them the freedom to work. Train your sales reps regularly, and encourage them to continue learning independently.

Avoid making generalized decisions

Your reps are individuals, so treat them as such. Avoid making decisions that affect the entire team without first consulting with them. This includes things like changing commissions or altering quotas.

Contribute to each sales representative’s development

Help your reps to grow and develop in their roles. This includes things like providing feedback, offering training opportunities, and assisting with goal setting.

Provide coaching whenever needed

Coaching is a key part of sales management. Be available to offer support and guidance when your reps need it. This could be in the form of one-on-one meetings, group coaching sessions, or simply being available for questions.

Take regular feedback from the team

Make sure you are regularly gathering feedback from your reps. This could be in the form of surveys, focus groups, or simply informal conversations. This feedback will help you to improve your sales management tactics. As per the statistic, 92% of employees want feedback more often than just once a year.

Create a positive work environment

Encourage a positive and productive work environment in an organization. Reward good performance, and provide support when things are going wrong. This will help to keep your reps motivated and engaged.

Following these tactics can create a more efficient and effective sales team. Implement these tactics to improve your sales management skills.


Sales management is a critical part of any business. The performance of your sales team, who generates income, heavily influences the overall health of your business. Pay close attention to whether the strategy and approaches are sufficient to attain corporate goals.

You can build a successful sales team by understanding the essential components and utilizing effective tactics. Use these tips to improve your sales management skills and grow your business.

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